Hai un’idea in testa? Metti in piedi il tuo progetto

You make beautiful craft things and everyone tells you that you should start running a business on it. Transforming your hobby into an activity could seem something unreachable. What happens is that you don’t know from where to start.

Have you ever heard the term business plan? “Too complicated” you might probably guess. A business plan is an financial-economic document which gives you a framework about how to run your activity. It should pinpoint all the strategic guidelines in order to firstly comprehend the environment, the target audience helping you to schedule each activity. 

Let’s start:

1. Value Proposition

   What is the added value you want to share with your customers? Does your product differentiate from your competitors? What kind of gap do you want to solve through your product?

   For example, you could offer personalised clothing and give the possibility to customise the fabric. Or, you could craft just soutache earrings in a huge variety of ways, and so on. This of course depends on your ability and skills that you want to offer to people.

2. Define your objectives
   

   What do you want to obtain in the near future? Write down your main goals in order to clarify your ideas. Economically and in managerial terms, objectives are statements that indicate what your activities accomplish to achieve.

3. Choose the brand name and design the logo

   Your brand name and logo should reflect your main objectives and the path you’ll want to follow in the future.  Choose a name that doesn’t reflect just what you’re currently doing.

   Try to make a list of all the features that characterise your production.

   Avoid generic names, take into account the possibility to use your name to promote the activity. The name also depends on the target you want to achieve.

   How can you identify your target? Try to make a list of all the main features: woman/men, age, place, passions and hobbies, typical daily activities, and so on.

4. Define your brand identity

   According to the previous elements you need to design a logo that differentiate your activity. Remember: what is the image you want to transmit about yourself? Take your inspiration looking at Pinterest’s boards, adv on magazines, and create a moodboard with photographs and colours. Just adding or cancelling elements you will find the right combination for you.

What are you waiting for?